Book Review: Crush It!

May 14, 2010

Last fall, I was watching KGW Live @ 7 when they sent their business journalist Joe Smith to Powell’s Books to cover an author’s signing of Crush It! Why NOW is the Time to Cash In On Your Passion by Gary Vaynerchuk, the guy from Wine Library.

Unfortunately, I cannot seem to embed video that I did not create, or video that is not on YouTube or Google Video, even though other videos have a share button. Please go to http://www.kgw.com/archive/69197712.html to view that interview.

Vaynerchuk is an entrepreneur who was able to “[grow] his family wine business from $4 million to $60 million in five years”, and he did most of this by “focusing on the Internet and leveraging social media tools such as Facebook and Twitter.” His book gives you a little bit of his history so you can understand how he worked to earn his success.

I first checked the book out from the library, but quickly realized I should buy it. It is because of that book that this blog exists today, along with my Twitter account and Facebook page. The timing of that book coming out was perfect for me – I had realized I wanted to make cider, but had not realized the potential of the Internet to help me grow though writing rather than struggle silently on my own.

I then went out and bought two more copies to give to my brother-in-law who was finishing up his graphic design degree, and for my favorite cousin in college for interior design. I think this is a great book for people coming out of college, people looking for a career change, people who want to grow their business, and most importantly, people have a job or hobby they love to talk about. What topic do you talk about that puts a twinkle in your eyes?

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